# NAICS code for ecommerce The NAICS code for ecommerce is 455219 (All Other General Merchandise Retailers). Its SBA small business size standard is $40 million in average annual receipts. Depending on the work, 458110 (Clothing and Clothing Accessories Retailers) or 459999 (All Other Miscellaneous Retailers) may fit better. NAICS 2022 classifies online sellers by what they sell, alongside store retailers; general merchandise sellers use 455219.Source: NAICS 2022 (Census).Official source: [U.S. Census Bureau NAICS](https://www.census.gov/naics/) | Industry | Ecommerce | | --- | --- | | Primary NAICS | [455219](https://samgovapi.io/naics/455219) | | Title | All Other General Merchandise Retailers | | Size standard | $40 million in average annual receipts (13 CFR 121.201) | NAICS 2022 classifies online sellers by what they sell, alongside store retailers; general merchandise sellers use 455219. ## Other codes to consider | Code | Title | Size standard | | --- | --- | --- | | [455219](https://samgovapi.io/naics/455219) | All Other General Merchandise Retailers | $40 million in average annual receipts | | [458110](https://samgovapi.io/naics/458110) | Clothing and Clothing Accessories Retailers | $47 million in average annual receipts | | [459999](https://samgovapi.io/naics/459999) | All Other Miscellaneous Retailers | $11.5 million in average annual receipts | ## What NAICS 455219 covers This U.S. industry comprises establishments primarily engaged in retailing new and used general merchandise (except department stores, warehouse clubs, superstores, and supercenters). These establishments retail a general line of new and used merchandise, such as apparel, automotive parts, dry goods, groceries, hardware, housewares or home furnishings, and other lines in limited amounts, with none of the lines predominating. This industry also includes establishments primarily engaged in retailing a general line of new and used merchandise on an auction basis. ## Examples classified under 455219 - Auctions, general merchandise (new and used), Internet retail - Dollar stores - Electronic auctions, general merchandise (new and used), retail - General merchandise (new and used) auction houses - General stores - Home and auto supply stores - Internet auctions, general merchandise (new and used), retail - Internet retail sales sites (except department store, warehouse club, and supercenter sites), new general merchandise ## Also searched as online, retail sales online, selling beauty products online ## Get this as JSON ``` curl "https://samgovapi.io/api/v1/naics/455219" \ -H "Authorization: Bearer sg_YOUR_KEY" ``` MCP tool: `naics_lookup`Keys start free, with no card. [Get a free API key](https://samgovapi.io/sign-up) or read the [docs](https://samgovapi.io/docs). ## Questions What is the NAICS code for ecommerce?The NAICS code most used for ecommerce is 455219, All Other General Merchandise Retailers. Depending on the work, 458110, 459999 may fit better.How do I choose between the codes for ecommerce?NAICS 2022 classifies online sellers by what they sell, alongside store retailers; general merchandise sellers use 455219.Is a ecommerce business small for federal contracts?For NAICS 455219, a business is small at or under $40 million in average annual receipts (13 CFR 121.201), counting affiliates.Can I list more than one NAICS code?Yes. A SAM.gov registration can list many NAICS codes with one marked primary; each solicitation names the single code that applies to it. ## Related - [NAICS 455219](https://samgovapi.io/naics/455219) - [NAICS code lookup](https://samgovapi.io/naics-code-lookup) - [Size standard checker](https://samgovapi.io/size-standard-checker) - [NAICS code for an industry](https://samgovapi.io/naics-code-for)Independent. Not affiliated with, endorsed by or sponsored by GSA, SAM.gov or any U.S. government agency. Registering in SAM.gov is free at sam.gov.

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