# NAICS 541860: Direct Mail Advertising

The SBA size standard for NAICS 541860 is $22,000,000 in average annual receipts (13 CFR 121.201).

| Field | Value |
| --- | --- |
| Code | 541860 |
| Title | Direct Mail Advertising |
| Level | 6 |
| Parent | 54186 |
| Size standard | $22,000,000 in average annual receipts |
| Footnote | - |

## Description

This industry comprises establishments primarily engaged in (1) creating and designing advertising campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distribution and/or (2) preparing such advertising materials or specialties for mailing or other direct distribution. These establishments may also compile, maintain, sell, and rent mailing lists.

## Sources

- Census NAICS: https://www.census.gov/naics/
- SBA size standards: https://www.sba.gov/document/support-table-size-standards

## API and MCP

- REST: GET https://samgovapi.io/api/v1/naics/541860/size-standard?revenue_usd=...
- MCP tools: naics_lookup, size_standard_check

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